Nancho Advisory: In the voice of friend & mentor, Howard Rheingold: "People think and behave the way we do in large part because we have words that make these thoughts and behaviors possible, acceptable and useful. If you want to change the way people think, you can educate them, brainwash them, bribe them, drug them...or you can teach them a few carefully chosen new words."
There are actually a pile of United Nations studies on the spread of memes or ideas that illuminate our task. The UN focus was how to best ration scarce staff to implant non-profit memes like "vaccination," "condom" or "toilet hole" in the villages of the world. They found that if their field people left a place before the new idea "took", it whithered and died; conversely, staying too long after it was solidly rooted wasted precious time. They happily discovered a simple formula:
That is, if 10% of a community actively supported a new idea and another 30% had at least heard of it, it was safely implanted, and the team could confidently move on to the next hamlet. From that point on, it was a purely matter of virtue. If the meme really worked as advertised, it would now spread through the group mind on its own.
[ ( New Meme < +> ) x 10% ] + [ ( New Meme < +/-> ) x 30%] = 100% Pregnant
(In fact, if the meme worked wondrous well, far lower percentages could trigger dissemination. The spread of food washing among Japan's Kojima island macaques that inspired the Grand Hundredth Monkey myth is just one familiar example - and that entire revolution was set off by just one ballsy young primate wench.)
Thanks to her and the UN, one strategic avenue is clear - we simply have to expose our memes to about 40% of a population (and trust that at least a quarter of those exposed both try and like the ideas). Given the near universal access of this media-intensive age, if we could thus just trigger a CASCADE or ramifying avalanche of these memes from the cybersphere, we could expose a fair size population pretty damn fast. And the population of first choice is, of course, the netizen world:
- First, because pulling off a CASCADE requires the vantage of the mental highlands;
- Second, because so many of you connect to strangely influential networks outside the wired world;
- And finally, because you're some of the brightest, richest, easiest to fondle animals on the planet.